Two decades of legal marketing — rebuilt for AI
Founded in 2002, InterCore has spent over two decades doing one thing: helping law firms win clients online. When AI search began reshaping how people find attorneys, we rebuilt our entire approach around it.
Today we combine GEO, AEO and SEO to make firms visible everywhere clients look — Google, ChatGPT, Gemini, Claude and Perplexity — with month-to-month contracts and full client ownership of everything we build.
$1.8 Billion+ Recovered
Combined client recoveries and verdicts across the firms we’ve partnered with — five confirmed, coast to coast.
Prior results do not guarantee a similar outcome. Figures reflect client-reported recoveries, settlements and verdicts across all matters, not the result of any single case.
Scott Wiseman
Former Google Marketing Director (2012–2014) with 30+ years in digital marketing. Scott leads InterCore’s AI-powered platform, pioneering Generative Engine Optimization for law firms nationwide.
What sets InterCore apart
Law Firms Only
We don't market dentists or plumbers. 100% of our focus is the unique dynamics of legal client acquisition.
You Own Everything
Month-to-month contracts and full ownership of your website, content and data. We earn your business every month.
Built for AI Search
The only agency founded by a former Google Marketing Director, pioneering GEO for the ChatGPT era.
24 years, one focus
Founded
InterCore launches as a data-driven digital marketing agency.
Inside Google
Founder Scott Wiseman serves as a Marketing Director at Google.
Law-Firm-Only
We narrow focus to serve law firms exclusively — nothing else.
GEO Practice
Launch of our Generative Engine Optimization discipline for AI search.
Nationwide
35 offices, 200+ firm clients and $1.8B+ recovered by those clients.
Credentials that back the work
Powered by LawCore AI — our proprietary platform
Every InterCore engagement runs on LawCore AI— the proprietary SaaS platform we built for the AI-search era. It is the engine behind our law firm marketing: it structures your firm’s data, builds the authority signals AI models trust, and makes you the firm ChatGPT, Google Gemini, Claude, Perplexity and Google AI Overviews recommend. Six connected disciplines, one system.
- GEOGenerative Engine OptimizationGet cited in ChatGPT, Perplexity, Claude & Gemini answers.
- AEOAnswer Engine OptimizationBe the direct answer in AI search, voice & featured snippets.
- SchemaSchema MarkupLegalService, Attorney, FAQ & Review structured data.
- E-E-A-TE-E-A-T SignalsVerifiable experience, expertise, authority & trust.
- GMBGoogle Business ProfileWin the local pack & location-based AI recommendations.
- WebAI-Ready Web DesignConversion-focused firm sites with schema baked in.