Why law firms need GEO
Law firm owners don’t want more clicks — they want signed cases. Put a former Google marketing director beside a 20-year law-firm CMO and you get a growth engine built to turn AI search into the cases you actually want to sign.
— Scott Wiseman, Former Google Marketing Director & Founder, InterCore
From network engineer to AI pioneer
Scott’s path began with a deep technical foundation — computer science plus an MBA from Pepperdine’s Graziadio Business School. That blend of engineering rigor and business acumen has defined his career ever since.
As Marketing Director at Google (2012–2014), he harnessed data at scale to grow customer value and sharpen marketing innovation. He founded InterCore in 2002 to bridge cutting-edge technology and the legal profession — and now pioneers Generative Engine Optimization for law firms nationwide.
Enterprise AI meets legal marketing
Ex-Google Director
Marketing Director at Google (2012–2014), applying data at enterprise scale — now reverse-engineering how AI platforms rank and cite content.
CS + MBA
A computer-science foundation paired with an MBA from Pepperdine's Graziadio Business School — engineering rigor plus business strategy.
GEO Pioneer
Built one of the first dedicated Generative Engine Optimization practices for law firms — SEO, PPC, GEO & AEO aimed at one outcome: signed cases.