The firm
Must match your Google Business Profile exactly.
Used to build the @id identifiers. Required.
One URL per line — Google Business Profile, Avvo, Justia, LinkedIn, Wikipedia. The single highest-value property for AI disambiguation.
The attorney (optional)
Comma-separated. Spell each area exactly as it appears on your site.
Your JSON-LD
// Enter your firm name and website URL to generate valid schema.
<head> of your firm’s page (or your tag manager). Validate it at validator.schema.org. Every field here must also be visible on the page — schema must match what a reader sees.Why attorney schema drives AI citations
One entity graph
Linking the attorney Person node to the firm LegalService by a shared @id tells AI engines they are one connected source — not two strangers. Consistency is what earns the citation.
Byte-identical NAP
The name, address and phone in your schema must match your Google Business Profile exactly. Any drift weakens the entity and splits your authority.
sameAs is the lever
A rich, verifiable sameAs (Google Business Profile, Avvo, Justia, LinkedIn, Wikipedia) is the single highest-value property for helping models disambiguate and trust your firm.
